Experiential Marketing
POP-UP SHOPS + SPONSOR ACTIVATIONS + MOBILE TOURS + STUNTS + PRODUCT LAUNCHES + IMMERSIVE EXPERIENCES + TENT POLE
Experiential Marketing
Today’s audiences don’t just want to see your brand—they want to feel it.
We design immersive experiences that invite interaction, spark emotion, and build lasting brand affinity.
Brand Experiences That Stick
Stoelt has been at the forefront of experiential since the beginning.
We don’t just spark attention—we spark connection. Whether through pop-ups, PR stunts, or mobile tours, our work fuses brand identity with unexpected moments that create lasting impressions.
From intimate interactions to high-traffic spectacles, we make your brand unforgettable.
A Hands-On, End-to-End Approach
We’re not an agency that sends things down a chain—we’re the team that does the work.
Our team owns every step: strategy, concepting, creative, fabrication, and flawless on-site delivery. It’s how we keep things fast, flexible, and dialed in.
The result? No gaps, no fluff—just impactful experiences that work.
Capabilities
Pop-Ups & OOH
Mobile Tours
Sponsor Activations
Experiential Tours
PR Stunts
Installations
Guerilla Marketing
Contactless Digital Experiences
Experiential Projects
OSCAR | Mobile Enrollment Tour
Taking it to the streets in New York, Los Angeles and Miami for OSCAR Healthcare, with a mobile marketing program and streeteams with custom fabricated care carts during open enrollment.
Stoelt was brought on board to engineer, fabricate, and provide logistics support for the activations that came to life in an assortment of locations across New York City, Miami, and Los Angeles over two months.
The first of two components was the mobile activation featuring a pair of wrapped vintage VW buses, supported by an array of custom fabricated kits that included swag displays, signage, and decor that was scalable for each location. Stoelt sourced, procured, and wrapped the vans and along with engineering and fabricating the support elements.
The second component of the campaign was branded pop-up carts that could activate anywhere on short notice. The result was a fully customized pushcart clad in solid wood with color-matched direct printing, modular pegboard swag displays, integrated folding counter, umbrella, and custom flags. Thought the duration of the campaign, these lounges were deployed in 175 locations.
Lyft Car Wash
Celebrating its 5th year in the Los Angeles market, Lyft wanted to thank its drivers and give back to the community. To say “thank you,” Lyft offered drivers $1 car washes.
Celebrating its 5th year in the Los Angeles market, Lyft wanted to thank its drivers and give back to the community. To say “thank you,” Lyft offered drivers $1 car washes. By the end of the campaign, Lyft washed over 10,000 cars, donating 100% of the proceeds to the L.A. Regional Food Bank.
Taking over the La Cienega Car Wash, we completely redesigned the car wash with Lyft’s brand colors and retro vibe. Featuring a massive marquee sign, fresh paint job, custom signage, hand-painted photo-opp mural, uniformed brand ambassadors, and dedicated Lyft lane for drivers, this OOH activation ran from July through September.
Pandora SXSW | Multi-Day Festival Takeover
Stoelt Productions designed, fabricated, and executed the festival's largest-ever activation, covering three city blocks and 300,000 sq. ft.
Commanding over 300,000 sq ft of real estate on 6th and 7th Street in Austin, the Pandora events team once again tapped Stoelt Productions for the third consecutive year. Showcasing and live streaming 42 bands over the course of the four-day festival, taking things to the next level this year was paramount in support of the brand repositioning and the launch of the new Pandora Premium service.
New for 2017, our team had just four days to build out the entire three-city-block footprint. The Stoelt team was challenged to not only produce a flawless event and stage production, but also design, develop and execute five sponsor activations for FedEx, Ashley Home Store, Clorox, Simple Mobile, McDonald's, and a roaming activation for MGM National Harbor. Going even bigger this year Stoelt erected a 4' x 60' 4mm LED marquee on the front of the venue featuring custom content developed for each day featuring the daily line-up of artists, social media handles, and the live stream URL.
Once again illuminating the streetscape as day turned to night, over 140' of LED lighting was cantilevered 12' over the sidewalk on 6th Street that created the event parameter. Over 20 massive UV-led fixtures bathed the exterior of the venue, dye sublimated cloth banners, and the new 100' long by 12' high branded scrims. Suspended from the west wall, a custom 8' square neon sign with integrated 4mm LED screens and LED lighting faced Waller Creek. Streaming live to the Pandora platform, our teams had just 20 minutes for changeover between bands.
Lastly, the new and expansive 14,000 sq ft artist village featured custom-built Edison walls, a content capture trailer, an outdoor lounge, and two hospitality tents. As one of the largest builds and brand experiences, Pandora as SXSW 2017 once dominated the 2016 SXSW music festival.